Google Maps Business Listing Fields
Overview of Supported Fields
Here are the business profile fields that Presto Maps Lead Extractor supports, each with its own detailed description to help you understand their importance and usage:
| Column | Description |
|---|---|
| uuid | A unique identifier assigned to each business listing. Useful for distinguishing listings and managing large datasets. |
| listing_url | The direct URL to the business’s listing on Google Maps. This link provides easy access to the business profile. |
| created_at | The timestamp when the listing was created on Google Maps. This can help track how long a business has been listed and is useful for historical data analysis. |
| query | The first search query that returned the business listing. This helps track how the business was discovered and what search terms are driving traffic. |
| name | The international name of the venue, as listed on Google Maps. This helps with identifying and categorizing businesses globally. |
| fulladdr | The full international address of the business, including street, city, and country. Essential for geographic targeting and outreach campaigns. |
| local_name | The local name of the venue, if different from the international name. Useful for local marketing efforts in regions where businesses use different names. |
| local_fulladdr | The full local address of the business, including regional details. This field allows more precise targeting for local marketing. |
| phone_number | The business’s primary phone number in national format. It is critical for reaching out to businesses for cold calling or sales efforts within the country. |
| international_phone_number | The business’s primary phone number in international format, enabling marketers to reach global leads seamlessly. |
| phone_numbers | A comma-separated list of all phone numbers associated with the business. Useful for businesses with multiple lines or customer service numbers. |
| latitude | The geographical latitude of the business. This can be used for mapping, geotargeting, or local SEO purposes to target nearby prospects. |
| longitude | The geographical longitude of the business. Similar to latitude, it helps pinpoint the business’s exact location for geographic data segmentation. |
| primary_category | The main category under which the business is listed (e.g., “Restaurant,” “Shop,” etc.). This field helps marketers target businesses in specific industries. |
| categories | A comma-delimited list of all the categories associated with the business. Useful for broad targeting across multiple niches, e.g., “Restaurant, Café, Italian.” |
| reviews | The number of reviews the business has received. This can indicate a business’s popularity and customer engagement level. |
| rating | The average rating given by customers. High ratings can be used to target well-reviewed businesses for partnerships or services. |
| url | The business’s website URL. Essential for collecting direct links to business websites for further outreach or analysis. |
| domain | The domain name of the business. This helps with verifying the business’s authenticity and linking to their online presence. |
| thumbnail | The URL of the business’s thumbnail image on Google Maps. This is valuable for displaying visuals in your reports or marketing materials. |
| addr1 | The first component of the address on Google Maps (e.g., street name). It helps break down the address into more usable parts for segmentation. |
| addr2 | The second component of the address, often used for specific building or suite numbers. |
| addr3 | The third component of the address, used for further address details, such as neighborhoods or regions. |
| addr4 | The fourth component of the address, often containing specific address information for larger areas or complex locations. |
| district | The district or local area where the business is located. Can be useful for targeting specific districts or localities. |
| timezone | The time zone of the business’s location, important for scheduling outreach or understanding operating hours. |
| reviews_url | The direct URL to the business’s review page. This can be used to analyze customer feedback or determine the business’s reputation. |
| claimed | Indicates whether the business has been claimed by its owner. This is important for understanding the level of control a business has over its Google listing. |
| fid | A unique feature identifier for geographical features on the map, useful for analyzing specific locations or geographic areas. |
| cid | The Customer ID, which is a unique identifier for a business listing on Google Maps. It helps in managing and tracking businesses within Google’s ecosystem. |
How to Use These Fields for Marketing and Lead Generation
1. uuid, fid, cid: Essential for Data Merging and Integration
The uuid, fid, and cid fields are crucial for handling large datasets and integrating the extracted data with other software tools. By using these unique identifiers, you can merge multiple lead lists from various sources, create accurate business profiles, and integrate the data into CRM systems or marketing platforms. These fields help maintain consistency and accuracy when working with high volumes of business data.
2. International Phone Numbers: Lead Generation Across Borders
The international_phone_number field is essential for businesses targeting global audiences. With this field, marketers can efficiently reach out to prospects from different countries using the correct phone number formats. This field simplifies international cold calling, customer support, or sales outreach, ensuring that phone numbers are properly formatted for use across borders.
3. Latitude and Longitude: Geotargeting for Local Campaigns
Latitude and longitude are key fields for location-based marketing strategies. By extracting these geographic coordinates, marketers can focus their efforts on businesses within a specific geographic radius, ideal for local SEO campaigns, proximity-based advertising, or targeting businesses in specific regions. These fields allow for precise mapping and filtering, ensuring that outreach efforts are highly targeted and effective.
4. Primary Category and Categories: Targeting Specific Industries
The primary_category and categories fields help refine marketing campaigns by focusing on specific industries or business types. For instance, if you are targeting restaurants, you can filter businesses listed under the Restaurant category, or you could expand your campaign by targeting multiple related categories such as Restaurant, Café, Italian. These fields enable marketers to run more focused and effective outreach campaigns, ensuring they are speaking to the right audience.
5. Claimed: Identifying Underperforming Google Business Profiles
The claimed field is valuable for identifying businesses that have not fully optimized their Google Business Profiles (GBP). These listings often present opportunities for local SEO services, as they may lack essential business information, images, or reviews. By targeting unclaimed businesses, marketers can offer local SEO services to improve their visibility and rankings on Google Maps.
6. Query: Tracking Search Trends and Extracting Valuable Insights
The query field stores the search query that led to a particular listing. By analyzing these queries, you can gain insights into how customers are finding businesses and which keywords are generating the most leads. This information helps marketers optimize their own SEO and PPC campaigns, ensuring that they are targeting the most relevant and high-performing search terms.
Advanced Use Cases for Business Profile Data
Here are some advanced techniques to use business profile data for more efficient marketing campaigns:
Segmenting Leads by Location and Industry
Using latitude, longitude, and categories, you can segment leads by location and industry. For example, you can create highly-targeted campaigns that focus on businesses in the Restaurant or Hotel category in a specific city or district. This segmentation allows for more personalized marketing efforts and higher conversion rates.
Enhancing Customer Outreach with Contact Information
By extracting phone_numbers and international_phone_number, you can develop comprehensive outreach strategies that include phone calls, SMS campaigns, and email marketing. This data helps you reach businesses more directly and engage with them in ways that resonate with their business needs.
Leveraging Ratings and Reviews for Social Proof
With access to rating and reviews, you can assess a business’s reputation. This can be useful when pitching services or partnerships to businesses that have high ratings and customer engagement. You can use positive reviews as social proof in your marketing efforts or focus on businesses with lower ratings for reputation management services.
Conclusion
Incorporating the detailed data from Presto Maps Lead Extractor into your marketing strategy opens up countless opportunities for precise targeting, efficient lead generation, and competitive advantage. Whether you’re reaching out to international businesses, focusing on specific industries, or leveraging geographic data, these fields provide the foundation for powerful marketing campaigns that drive real results.
Start using the Presto Maps Lead Extractor to unlock the full potential of your business data and supercharge your lead generation and outreach efforts today.